What do SharePoint, Facebook, Myspace and Youtube have in common?

The times they are a changing and I am loving it. I keep saying it but we are truly going in the throws of a revolution that history will truly measure. The internet revolution is alive. By my approximations the public net is only around 10 years young, so its still a young pup. But look whats happening - have you noticed how quickly things are ramping up and how much information we now have at our finger tips.

I was asked a bunch of questions the other day on the Web 2.0 technologies and platforms like wikis, blogs and RSS and how they could be used to advance an organisation's collaboration strategy and it got me thinking more and more about this wave of technology.

I was having a conversation with my sister in law, her uni semester involves doing an online class, taking part in another subject online forum and collaborating for an assignment in another subject on facebook. It really dawned on me what is happening here. We finally have content for the masses by the masses en masse. Ok some of this stuff isn't new, its just that its really catching on. The ability to easily produce and broadcast mass amounts of content has arrived and its social. If you look around on the net you can see its kind of taken off like wildfire. Ok, first there was the deluge of myspace and Youtube. Now facebook is having its time in the sun. And the one close to my heart, good old SharePoint is standing in the shade but I don’t think it will be for long.

As a matter of fact SharePoint isn't far away from hosting a party of its own and being on the A list to a few others shin digs.

SharePoint shares those ingenuus character defining elements that all web 2.0 killer apps share - market share and differentiation!

Size goes without saying, its come from the Microsoft stable so global computing reach is a given.

The differentiation of SharePoint is a little more subtle. There's a whole bunch of collaboration tools out there, but you see this little guy is different. This little guy is designed to sit inside your organisation and is integrated directly into your organisational security and directory and then what this little guy does is it works with the applications most of us already know like Office, Word and Excel.

So the platform is just kind of sitting around waiting to be used for inside the organisation and when everyone starts to cotton onto this - look out, its going to be a keeper.